In 2017, the trustful and strong partnership between GAZPROM and Bundesliga team FC Schalke 04 has its 10th anniversary. Being famous for their hard-working coal mining history, the seven-time German champions and five-time DFB cup winners are the ideal partner for the Russian company. Not only because of the unequalled fanbase but also because of their location in the Ruhr area, the “heart of Germany“.
In recent years, GAZPROM and Schalke have promoted many joint activities. Always at the centre of attention: The amazing fans of the “Royal Blues“ who constantly support their team with a loud voice – at home in the Arena or in the away stand. In Milan or Madrid, Munich or Mainz – the fans of the S04 are always there. Also because of GAZPROM who bring more than 1,000 Schalke fans annually into the Bundesliga stadiums with the “TicketAlarm“ raffle.
And there is more to it than that: The GAZPROM “Kopfnuss“ (a riddle on the Germany Facebook page „Königsblauer Planet“) enjoys great popularity as well, just like many other fan activation measures with which GAZPROM and Schalke have brought numerous fans to home and away matches, training camps or team hotels during the last years. The most-heard feedback was „unqiue and sensational!“ – just like the partnership between GAZPROM and Schalke.